We implement and manage each fundraising program based on the finance plan and timeline. The programs below are summary descriptions of the core programs and channels we use in political fundraising operations. There are multiple tiers within most fundraising programs. For example, a full scale direct mail program consists of house, prospecting, industry targeted, and endorsement mailers. We outline these tiers for each program in the finance plan and fundraising timeline. It is important to note that your fundraising operation will continue to evolve throughout the lifecycle of your campaign, and as such, so will each fundraising program.
ROLODEX PROGRAM Great for generating seed capital for any size campaign – HFT will help you identify, target, and ultimately cultivate your personal and professional contacts. We will divide these contacts into three unique groups based on variables that will allow us to determine the most optimal fundraising method, timing and program of each segment.
DIRECT MAIL Harrington FT has a dedicated team of fundraising professionals that know how to build successful direct mail donor and prospecting solicitations for Republican candidates and organizations. With over 20 years of in-house direct mail fundraising experience, Harrington FT will design, write, produce, and select prospect lists to produce the best results for your campaign. We also provide complete analysis and tracking results of each mail package that we produce for your campaign.
EMAIL: TEXT/VIDEO HFT will develop your email campaigns using our VBizForward platform. This robust and very affordable platform will maximize your online fundraising and mobilization. From subject line to text content to video script, we will design your emails and help you micro-target specific groups and cultivate new donors. HFT will also provide complete tracking and analysis for each email piece we produce. For more information about VBizForward, please visit www.vbizforward.com.
TELEMARKETING HFT will help you design and implement a full spectrum of telemarketing applications with a concentrated focus on quality assurance, regulatory compliance and the highest possible return on investment.
EVENTS: LARGE AND SMALL HFT will manage the lifecycle of your event from planning to marketing to execution and follow up. We have planned and executed more than 400 events – large and small. Harrington Events are organized and executed in the following stages: planning, marketing, execution, and follow up.
PHONE CALLS Personal phone calls from the Candidate are a vital component to all political fundraising operations. HFT will pre-schedule targeted phone calls and prepare call lists, scripts, talking points, and manage the follow up process unscheduled call blitz sessions
FACE – 2 – FACE MEETINGS We will help identify, schedule, prepare, and manage your personal meetings. We will prepare meeting materials and meeting presentations and handle all follow up related to each meeting.
FINANCE COMMITTEE DEVELOPMENT HFT will help the client identify key prospects and recruit these prospects to serve on the Finance Committee. We will plan committee meetings and conference calls; prepare necessary committee materials including information packets, donor forms, and surveys; and coordinate viral fundraising efforts generated by committee members.
ONLINE FUNDRAISING PROGRAMS The political fundraising model has significantly changed over the past decade through technological advancements. Today, it’s no longer an option to operate under the old model. Likewise, political professionals must also retool their offerings and embrace innovation through new technologies, which is why HFT founder, Neal Harrington, recently purchased the technology from a company that developed an online platform that was voted as one of the top 10 campaign website platforms in the country in 2010 by E-Stampede. Our new sister company, Red Stampede, will provide conservatives candidates and campaigns the edge over their opponents and the tools you need to get elected in today’s new era of politics. Please visit www.redstampede.com for more information, and take a test drive through our online demo.
VIDEO PRODUCTION & MARKETING HFT will create, produce, and render video appeals for your specific medium including the web, email, DVD, or TV. We will target your particular audience through state of the art high definition cameras and the latest technology in post editing equipment. We provide clients a one stop shop for video design and production and include pre production client meetings, green screen studio in Charlotte, NC, IM Crew, HD cameras, lighting, teleprompter, audio, Music, transitions and titles (Name/Contact Information). We can also provide upgraded Motion Graphics (3-D graphics, after effects, motion editing suite)
HFT'S PROGRAM SELECTION AND DEPLOYMENT PROCESS
HFT Program Selection Methodology.
This document summarizes the process in which we select and implment each fundraising program.We select and implement each program based on what we refer to as Segmentation and Source Grouping. HFT approaches fundraising from an all-encompassing perspective utilizing all cost effective fundraising programs to meet your specific goals and objectives.
The process of dividing a source of funding into three sub-groups based on donor type, contribution amount and frequency, and industry. By defining and segmenting current donors, leads, and prospects into three groups, we can accurately select and implement the appropriate fundraising program that we will use to reach each person or entity within the donor universe.
Source Groups
The groups created and defined as a result of segmenting the sources of funding from your organization's donor universe.
MAJOR DONOR FUNDRAISERS (MDF's)
CLIMBERS (CLMBR's)
BASE SUPPORTERS (BSS)
Fewest Donors - Greatest Revenue
Most Donors - Least Revenue
An individual and/or entity within your fundraising universe defined through segmentation as the top level donors, prospects, and leads from each source of funding. This group will account for approximately 80% to 90% of your total funding. This group will typically contribute $1,000 or more and will help raise additional funding through their own fundraising efforts.
An individual and/or entity within your fundraising universe as defined through segmentation as the second or mid-level group of donors, prospects, and leads from each source of funding. This group will often donate multiple times and typically contribute between $200 and $750 each time. This group will be targeted by your major donor fundraisers and other programs tailored to soliciting this group.
An individual and/or entity within your donor universe as defined through segmentation as the base level group of donors, leads, and prospects from each source of funding.These individuals and/or entities generally make multiple donations during the fundraising lifecycle and are best targeted through direct mail, email, volunteer outreach, and online fundraising.
